Global Media Planning

Global media plan reporting from local media plans

The global media plan iceberg when using other media planning tools for global reporting...


The global media plan iceberg when using other media planning tools for global reporting...


Global media plan iceberg when using other media planning tools for global reporting. Excel first. Global reporting tools are too cumbersome to do the calculations. Local ways of planning. Each market has their own workflows and planning methods. Agency booking and billings systems aren't integrated. There are no standard project management systems and none of them are integrated to the media planning process.

The global media plan iceberg when using other media planning tools for global reporting...




Global media plan iceberg when using other media planning tools for global reporting. Excel first. Global reporting tools are too cumbersome to do the calculations. Local ways of planning. Each market has their own workflows and planning methods. Agency booking and billings systems aren't integrated. There are no standard project management systems and none of them are integrated to the media planning process.

"How can I trust the accuracy of global reporting systems?"

Despite the promise of global media planning tools, Excel is still being used to plan media first. There is simply no better calculator for media plans than Excel!


Forcing local agency users to then rekey high level plan data into global media planning tools leads to:


  1. Inaccuracies in the data.
  2. Unnecessary head-hours to duplicate data
  3. Delays in knowing the actual status - planned vs booked
  4. Missing out on the details

 

  • Excel used to plan first

    Global reporting tools are too cumbersome to do the calculations for the way every market operates. This forces end users to rekey into global tools. 


  • Local ways of planning

    Each market has their own workflows and planning methods. 


  • Agency Booking/Billing

    Global plan reporting  tools rarely integrate with local systems.


  • Project Management

    There is no standard system to implement global campaigns. This leads to a lack of clarity into the status of campaigns. 

"How can I trust the accuracy of global reporting systems?"

Despite the promise of global media planning tools, Excel is still being used to plan media first. There is simply no better calculator for media plans than Excel!


Forcing local agency users to then rekey high level plan data into global media planning tools leads to:


  1. Inaccuracies in the data.
  2. Unnecessary head-hours to duplicate data
  3. Delays in knowing the actual status - planned vs booked
  4. Missing out on the details

 

The Advvy solution

Local agency teams plan their way, and simply hit "sync" in Advvy's Excel Addin.

Global media planning with Advvy

Local agency teams plan their way, and simply hit "sync" in the Advvy Media Plan Excel Addin. 

Global brands get real time updates to their global media reporting - with all the details.


Local agency teams plan their way, and simply hit "sync" in the Advvy Media Plan Excel Addin. 

Global brands get real time updates to their global media reporting - with all the details.

Features

Any Template

Advvy works with any Excel Media Plan template. Multiple Media Plan templates can even be used, like one for each local agency

Historical Reporting

The source of truth for historical media plans. See all media investment. Easily import your data before you begin.

Multiple Currency

Local media planners plan in their currency, and is automatically converted to the chosen base currency for the brand HQ

compare file

Actual vs Planned Reporting

Maintain clear line of sight of media planning progress. Reporting updated with each "sync". Data match to billing actuals

Digitised Authorisations

Easily create media plan authorisations and digitally sign in the portal. Other digital signature options available.

Client Data Sovereignty

If the brand owns the instance they own the data. Easily change agencies while keeping the data.

Any Template

Advvy works with any Excel Media Plan template. Multiple Media Plan templates can even be used, like one for each local agency

Historical Reporting

The source of truth for historical media plans. See all media investment. Easily import your data before you begin.

Multiple Currency

Local media planners plan in their currency, and is automatically converted to the chosen base currency for the brand HQ

compare file

Actual vs Planned Reporting

Maintain clear line of sight of media planning progress. Reporting updated with each "sync". Data match to billing actuals

Digitised Authorisations

Easily create media plan authorisations and digitally sign in the portal. Other digital signature options available.

Client Data Sovereignty

If the brand owns the instance they own the data. Easily change agencies while keeping the data.

Reporting

Campaign Plan

Each Campaign has a detailed media plan that is built from synced Excel Media Plans. See all the details on each campaign as well as a master view of multiple campaigns!

Expenditure Plan

Built from the aggregated data from all your media plans, see interactive flowcharts of media across all your brands and products.

Expenditure Reports

Using PowerBI, Advvy can create in-depth reports on all of your media plan data. Advvy comes with built in reports and can work with you to create your own

Works the way you need

Agency Controlled

Great for when one agency group plans globally for a brand across their own local offices. 


Multiple media plan templates can be used. i.e one for each local office and their way of planning media

 

The brand will use the client portal experience


Brand Controlled

Great for when a brand has different agencies from different groups, planning in different geos.


Multiple media plan templates can be used. i.e one for each local office and their way of planning media


Brands have the full agency app experience and client portal. 



Full Service

Advvy provides a service team to manage the media plan templates and interacts with the  media agencies.


The brand has the portal experience. 


Agencies don’t need to see anything but the Excel Add-in. Advvy provides customer success to agencies to ensure compliance.



Agency Controlled


Great for when one agency group plans globally for a brand across their own local offices. 


Multiple media plan templates can be used. i.e one for each local office and their way of planning media

 

The brand will use the client portal experience


Brand Controlled


Great for when a brand has different agencies from different groups, planning in different geos.


Multiple media plan templates can be used. i.e one for each local office and their way of planning media


Brands have the full agency app experience and client portal. 



Full Service


Advvy provides a service team to manage the media plan templates and interacts with the  media agencies.


The brand has the portal experience. 


Agencies don’t need to see anything but the Excel Add-in. Advvy provides customer success to agencies to ensure compliance.



The most cost effective and user friendly global media planning software

Get the global media planning and reporting you need, make the lives of media agency media planners easier, and save money on more expensive harder to use tools!


It's a win-win-win.

We want to hear from you

Send us your details and we’ll get back to you to schedule a time to talk.