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Media Planning

The most user friendly media planning software.

Digitised media plan flowchart from synced Excel media plan template

With Advvy, any Excel media plan template can sync to the platform

The strength of Excel for media plans is its flexibility, but there are many limitations:

Media plan data is trapped in the spreadsheet
Duplicated effort to visualise plans and flowcharts across multiple campaigns
Authorisations are done using manually created documents
Excel plans are "rekeyed" into billing systems and global media plan reporting tools
Data matching between planned, booked and actual is difficult

BuT pLeAsE dOn’T tAke mY ExcEl aWaY…

Supercharge Excel media plans with Advvy!

Advvy Add-In - Media Plan Sync

Advvy provides an Office 365 Add-in for Excel, that creates a 2-way connection between an Excel media plan template and Advvy's media planning software.

What are Add-Ins? Office 365 Add-Ins run inside an Office application and can interact with the contents of the Office document using an API provided by Microsoft. Find our more about Advvy's media plan Excel addin.

One or many Excel Media Plan templates

Having a single standard global Excel Media Plan template can pose similar problems as forcing users to use a global planning tool that isn't Excel.

Any Excel media plan template can be configured to work with Advvy's media planning software. Any number of Excel media plan templates can be used.

Advvy provides a media plan mapping service to make your current media plan templates integrated with Advvy. We can also help build your perfect Excel media plan template.

From Excel to Interactive Media Plan

Once media plans are synced from your Excel media plan template, enjoy interactive media planning tools on each campaign with all the dimensions and data columns you need to see.

The interactive media planning tool can be pivoted by different dimensions - media type, market, network etc. Easily see investment by week, yearly month

Easily create customised reports.

Agency & Client Flow Charts

Advvy’s master media planning tool eliminates the need to manually create a master view of all your campaign activity.

Advvy's media planning software enables you to see all your media plans across your agency, region, and clients. Media plans are grouped together how you need to see them.

In the Advvy Client Portal, each client or groups of clients only see their own media plans.

Digital Signing of Authorisations

From synced Excel media plans, easily create authorisations (MBAs) by the dimensions you need (media type, time etc) The MBA can then be signed digitally using the client portal.

Clients can add their Purchase Order number to the MBA and authorise the agency to proceed. Digital signatures and time stamps deliver compliance and an audit trail for digital approvals.

Powerful Reporting with PowerBI

Now all your media plan data is in the one place, Advvy's media planning software can produce powerful reports using embedded PowerBI - like the Monthly Media Breakdown. Easily see your Booked vs Planned media spend – by month, by market, by media type and by medium.

While Advvy comes with pre-made reports, Advvy are experts in PowerBI and can bring your media data to life with our PowerBI consulting services. You can also build your own reports from all the data that is captured.

Benefits of Advvy's Media Planning Software

Excel Compatible

There is no better media plan calculator than Excel! Removing Excel from local workflows is impossible. Because any media plan template can be configured to be compatible with Advvy, agencies become more efficient at media planning.

Master Data Management

All media plans templates are synced to a campaign record. This data now becomes actionable throughout the Advvy platform and can be used across your business. Advvy maintains alias record to standardise global reporting.

Robust Reporting

Advvy now becomes your hub for media plan reporting. Maintain a master media plan with dynamic filters. Produce media forecast reports by client, and get insights at your fingertips.

Features

Any Template

Advvy works with any Excel media plan template. A template per geo for each brand can even be used!

Historical Reporting

The source of truth for historical media investment. Import your historical data easily to begin.

Multiple Currency

Planners plan in their local currency which is automatically converted to base currency.

Actual vs Planned Reporting

Maintain clear line of sight of media investment progress. Reporting updated with each "sync".

Digitised Authorisations

Easily create authorisations and digitally sign in the portal. Other digital signature options available.

Brand Data Sovereignty

Data can easily be migrated if a brand moves agency. If brand hosted, they own the data.

How does Advvy super-charge Excel media planning?

Advvy Excel Add-In

Advvy Add-in – Media Plan Sync

Advvy has developed an Office 365 Add-in for Excel, that creates a 2-way connection between an Excel media plan and the Advvy campaign record.

What are Add-Ins? Office 365 Add-Ins run inside an Office application and can interact with the contents of the Office document using an API provided by Microsoft.

Campaign Media Plan Flighting

Advvy has embedded dashboards to visualise your media campaigns. See instant breakdowns of your media plans, and create customised reports.

Works with any Excel media plan template

Advvy provides a media plan mapping service to enable your current plans to be integrated with Advvy. Any media plan template can be mapped and any number of media plan templates can be used.

Learn more

Interactive Campaign Media Plans

Once media plans are synced, enjoy interactive media plans on each campaign with all the dimensions and data columns you need to see. The media plans can be pivoted by different dimensions - media type, market, network etc. Easily see yearly, monthly planned amounts. Easily create customised reports.

Master Media Plan Flow Chart

Advvy’s master media plan eliminates the need to manually create a master view of all your campaign activity. Broken down by client, campaign, market, media type and medium, instantly see an interactive media plan of all your activity.

A client specific master media plan is also available in the client portal

Powerful Reporting

Now all your media plan data is in the one place, Advvy can produce powerful reports using embedded PowerBI - like the Monthly Media Breakdown. Easily see your Booked vs Planned media spend – by month, by market, by media type and by medium.

While Advvy comes with pre-made reports, whatever your media reporting needs, Advvy are experts in PowerBI and can bring your media data to life with our PowerBI consulting services.

Learn more

Digitised Authorisations

From synced plans, create authorisations (MBAs) from media types, fees and/or individual flights. The MBA can then be signed digitally using the client portal.

Clients can add their Purchase Order number to the MBA and authorise the agency to proceed. Digital signatures and time stamps deliver compliance and an audit trail for digital approvals.

Global Media Planning

See how Advvy's unique approach to integrating with any Excel media plan template can benefit global media planning.

Media Plan Data Integration

Now your media plan data is available and actionable, you can deliver it to where you need it. Be it another global reporting tool, a media finance system or a data analytics partner. Also, see how Advvy can help with post campaign data management.