Media Planning
The most user friendly media planning software.
With Advvy, any Excel media plan template can sync to the platform
The strength of Excel for media plans is its flexibility, but there are many limitations:
- Media plan data is trapped in the spreadsheet
- Duplicated effort to visualise plans and flowcharts across multiple campaigns
- Authorisations are done using manually created documents
- Excel plans are "rekeyed" into billing systems and global media plan reporting tools
- Data matching between planned, booked and actual is difficult
BuT pLeAsE dOn’T tAke mY ExcEl aWaY…
Benefits of Advvy's Media Planning Software
Excel Compatible
There is no better media plan calculator than Excel! Removing Excel from local workflows is impossible. Because any media plan template can be configured to be compatible with Advvy, agencies become more efficient at media planning.
Master Data Management
All media plans templates are synced to a campaign record. This data now becomes actionable throughout the Advvy platform and can be used across your business. Advvy maintains alias record to standardise global reporting.
Robust Reporting
Advvy now becomes your hub for media plan reporting. Maintain a master media plan with dynamic filters. Produce media forecast reports by client, and get insights at your fingertips.
Features
Any Template
Advvy works with any Excel media plan template. A template per geo for each brand can even be used!
Historical Reporting
The source of truth for historical media investment. Import your historical data easily to begin.
Actual vs Planned Reporting
Maintain clear line of sight of media investment progress. Reporting updated with each "sync".
Digitised Authorisations
Easily create authorisations and digitally sign in the portal. Other digital signature options available.
Global Media Planning
See how Advvy's unique approach to integrating with any Excel media plan template can benefit global media planning.
Media Plan Data Integration
Now your media plan data is available and actionable, you can deliver it to where you need it. Be it another global reporting tool, a media finance system or a data analytics partner. Also, see how Advvy can help with post campaign data management.