What is Media Planning?

Building a Media Plan:

• Media agencies work with clients to understand their business goals, target audience, and budget to develop a media plan.
• The agency conducts research to identify the most effective media channels to reach the target audience, including traditional channels such as television, radio, and print, as well as digital channels such as social media, search, and display advertising.
• The agency also considers factors such as the target audience's demographics, habits, and behaviors to determine the best times and frequency to reach them.

Allocating Media Resources:

• Once the agency has identified the most effective media channels and timing, they allocate the client's budget to those channels.
• This includes determining the specific media outlets and programs to advertise on, as well as the frequency and duration of the ad campaign.
• The agency also considers the cost of each media channel and makes adjustments to ensure the budget is being used effectively.

Authorising the Media Plan:

• Once the plan is finalised, an authorisation is created for the client to sign off. Usually a PO number is raise on the client side and assigned to the authorisation.

Implementing and Measuring the Media Plan:

• The agency works with the client to implement the media plan and launch the ad campaign.
• They also track and measure the performance of the campaign, using metrics such as reach, frequency, and engagement to evaluate the effectiveness of the plan.
• Based on the results, the agency may make adjustments to the plan to optimize performance and achieve the client's business goals.