Managing Marketing: The Role Of Technology In Improving Media Agency Productivity

Managing Marketing is a podcast hosted by TrinityP3 Founder and Global CEO, Darren Woolley. Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals.

Tristan Ozinga is the Co-founder and Chief Vision Officer of Advvy. He discusses with Darren the transformation occurring within Media Agencies as technology such as DMP, programmatic trading desks, AI and blockchain make the business of media agency planning and buying more automated and efficient and in the process improves the productivity of the agency resources for the benefit of all involved.

You can listen to the podcast here:

You can watch the video of chat here:

 

Reference: https://www.trinityp3.com/2019/05/technology-improving-media-agency-productivity/